Nova Persona is the independent practice of a senior product designer and strategist, partnering with founders and teams from blank page to public launch.
I run a one-person studio shaped by a decade inside design teams at Stripe, Arc and a handful of early-stage startups that failed beautifully. The work lives at the intersection of interface, brand and strategy — never one without the others.
Today I take on four to six engagements a year. Small enough to stay accountable, long enough to ship something the team is proud of.
Engagements are scoped as sprints or multi-month partnerships. Every project runs out of one room — no handoffs, no account layer.
End-to-end interface work for web and mobile — from architecture and flows to the pixel-level details that make a product feel premium.
Visual systems that survive the founder's first hire, the next round, and the rebrand three years from now. Built to scale, not to decorate.
The messy part most studios outsource. User interviews, positioning, naming, narrative — all the work that has to happen before a single frame is drawn.
A quarterly embed for in-house teams. I plug in as fractional head of design, raise the craft bar, and leave the system running without me.
The person you hire is the person who does the work. No account layer, no junior pass-off, no Monday-morning status theatre.
A decade shipping at companies you've heard of. You get the judgment calls a principal designer makes without paying for a full agency shell.
Every engagement ends with a system your team can run without me — documented, tokenized, and boring in the best way.
Four to six clients a year. Every project gets the attention it was sold on — never stretched across a sixty-person roster.
Nova rewrote our product story, then designed the interface to match. Six months later, trial-to-paid doubled. She's the hire that paid for itself.
A rare designer who cares as much about the words and the hiring doc as the Figma file. We ship faster and better because she was in the room.
Clearest thinking of any design partner I've worked with in fifteen years. Strategic when you need it, opinionated when you don't.
I take on a short list of projects each year. If there is a fit, you will hear back from me within two working days — from my own inbox, not a form reply.
